When shooting a package for a newspaper, magazine, or even a wedding it’s important to think about image variety. This means wide, medium, and tight shots, varying angles, and yes – even verticals.
This is especially important in print, where too many medium shots will make the whole page look flat and boring, but applies to digital galleries as well. Have you ever clicked through 15 photos that all had the same sort of composition? No matter how interesting the content things will eventually blur together.
So, when going into a shoot (or multiple shoots, in this case) it’s important to remember to get a variety of images of the same thing. If your favorite photos of three different events/subjects/etc. are all horizontal, medium shots, with the focus in the lower right third, the design process will be full of hair pulling.
Sometimes I keep a list with me in these situations, most of the time I just shoot each thing 3-4 ways so that I’m sure I have my bases covered. That way when it’s time to edit it’s easier to pick and choose from several good photos and make a layout that’s full of variety. No one wants to have to put in a photo they hate just to make the design work.
It’s also important to keep the piece cohesive. This means making sure that color tones match, lighting is consistent, and (in the case of weddings or other non-journalistic coverage) you aren’t throwing a bunch of different filters all over the place.
In this case, it meant keeping my portraiture lighting consistent. I didn’t want one dramatically lit portrait and another soft, because the contrast would be too harsh. There’s a place for this in unique juxtaposition situations, but for the most part, consistency is key.
It’s all about creating a balance of similarities and differences throughout the package.